We started to move into social enterprise about four years ago, and it’s not easy to change the mindset of the staff. At first, people were really laughing at me, thinking this man is crazy. So I had to produce a lot of papers for the staff to read to understand the concept, and we had a lot of engagement and dialogue. And we also brought in staff training from London, as well as support from the British Council.
Now other NGOs in the country know about us now and want to learn from us, and social enterprise has cascaded into other communities.