Betty’s inspiration for Entoto Beth Artisan originated following a visit to a group of underprivileged HIV positive women who were seeking refuge at a mountain top church, known as Enototo. Betty recalled the family’s struggles and her mother’s own strengths and perseverance to rise above the impacts of poverty. Feeling inspired, she decided to start a social enterprise that would restore courage and dignity in the lives of underprivileged women. In 2012, EBA was founded as a jewellery business, creating employment for HIV positive women. Since then, EBA has grown to be one of the most successful jewellery businesses serving both local and international markets. Today, EBA serves as a vehicle to create hope, courage and self-sufficiency for 200 HIV positive women. Betty has used this success to launch new complementary business lines, including cotton scarves and leather bags.