Brukty, determined to improve conditions of Ethiopian children and deliver education on a mass scale, established Whiz Kids Workshop in 2005 (WKW) with her husband and began broadcasting Tsehai Loves Learning, Ethiopia’s first award-winning preschool educational program. Whiz Kids Workshop won 2008 Prix Jeunesse International; Next Generation Prize as well as prestigious children educational media awards Japan prize in 2008, 2009 and 2010. It was also selected as a 2011 Tech Awards laureate for responding to the critical need to improve literacy rates and school retention rates in Ethiopia. Brukty was named a Rolex Young Laureate in 2010 for her efforts to reduce the child mortality rate in Ethiopia through public health messaging. In 2012, she was named #45 on Fast Company’s 100 Most Creative People In Business 2012. Brukty is a founding member of Social Enterprise Ethiopia.