Cathy Smith

Managing Director
SAP Africa

Cathy was appointed managing director of SAP Africa in March 2018. She is the first ever female executive of an emerging markets unit in SAP’s history. Cathy started her career in the insurance industry as an application developer. She also spent three years in the UK, consolidating her expertise, and held a number of executive roles for European and global markets, specialising in the outsourcing services business. Overall, she has more than 25 years’ experience in the IT industry, working for major industry players like IBM and Cisco. She joined Cisco in 2015, and as managing director, led Cisco’s go-to-market sales and digital transformation strategies for sub-Saharan Africa. Prior to her tenure at Cisco, Cathy spent 23 years with IBM, where she held various leadership roles in IT service delivery, HR and sales.



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SEWF 2019


Explore our plenaries, mini-plenaries, sessions and workshops at SEWF 2019 from 23 – 25 October.

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See a list of speakers from around the world to present, debate and share ideas at SEWF 2019

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SEWF 2019

Week overview

We have exciting events throughout the SEWF week, read more about our interesting side events

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