Fikirte is an internationally recognised award-winning Ethiopian fashion designer. She has been showcasing her creations since 2009 when she helped organise a fashion show to raise awareness about child labour in the Ethiopian textile industry. Using her background in psychology, Fikirte transformed her experience working with children and love of design, into a fashion label with an ethical backbone. Yefikir Design, her label, focuses on keeping indigenous Ethiopian textile knowledge alive, while providing culturally inspired yet modern wear for modern women. Fikirte sources ethically produced Ethiopian hand-woven fabrics, ensuring no child labour is used in the process. Yefikir Design is a socially conscious enterprise that trains and buys from mothers, who earn a living from the comfort of their home. Fikirte also showcases her work around the world, including African Fashion Week in New York.