Meti is a TV producer and conscious leader who is determined to examine narratives and reset values. In 2018, Meti founded Queendom.Media, a Pan-African multimedia production house that envisions to nurture conscious global citizens through various audio-visual productions, including TV shows, documentaries, podcasts and events. She has served in the board of Association of Women in Boldness (AWiB) and became president in 2018. AWiB is committed to nurture responsible women leaders by providing spaces for dialogue, programs for networking and tools for self-transformation. As a responsible leader, Meti collaborates with partners with aligned values. Queendom.Media’s latest collaboration is with the indigenous technology company 360Ground, who created the multi-purpose platform, Meda Chat. Using this app, they launched the live game TV show, Meda Shi, the first of its kind in Ethiopia.