Pamela has been a fashion entrepreneur since she was 17 and has established four fashion businesses. She is an advocate of Climate Change and Environmental Issues, especially in the Fashion Industry. She is the founder of two fashion social enterprises, Phinix and FIBERS. Phinix collects textile wastes and turns them into higher valued products. FIBERS stands for Fashion Inclusive Businesses for Environment, Reformation, and Sustainability. The aim of FIBERS is to be a platform for Fashion Social Entrepreneurship, Ethical Fashion, and Sustainable Fashion.
Pamela graduated with a degree in BS Clothing Technology from the University of the Philippines and is currently a MA Fashion Entrepreneurship and Innovation Student at University of Arts London. She also received a scholarship for the YSEALI Academic Fellowship: Social Entrepreneurship Program of Arizona State University.