When shopping pays back: Ethiopian social enterprise Sabegn

As a child, Elsa Hadera saw first-hand how business could help others: her mother trained up both the family’s housemaid and their cook into better-paying roles in the family-owned jewellery company in Addis Ababa, Ethiopia.

“Mum used to encourage us to create jobs, especially for those from vulnerable backgrounds,” she says. “I guess we try to follow the same model.”

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